One of the nicest bits of motoring news I've seen today has very little to do with cars. FIAT has rolled out these adorable little cooler carts across its UK dealerships, complete with pastel colours, a wicker basket and a rather fabulous multicoloured parasol. Just look at it! How could you not smile walking into a showroom and seeing one of these?
The carts are stocked with Italian-inspired refreshments and can even be wheeled outside for local events. It's such a simple idea, but I really like it. Some car showrooms can feel a little clinical, and something as cheerful as this makes the whole experience feel that bit more welcoming and memorable.
Of course, anyone who knows me will know I'm rather partial to an ice cream, so I'm especially curious about what's hiding inside those coolers! FIAT hasn't actually promised gelato, but I'm more than happy to investigate. I'll certainly be popping into my local FIAT showroom at some point soon to check it out, and perhaps have another look at the wonderfully quirky Topolino Dolcevita while I'm there.
I've always liked FIAT when it embraces its fun, playful side. It's one of the reasons cars like the Grande Panda have so much appeal.
Well done to Kris Cholmondeley and the FIAT team for this lovely little idea. If a colourful cooler cart is enough to make me want to visit a dealership, I'd say it's doing its job rather well!
Image credit: Stellantis Media.
