Automotive marketing
leader & content creator.
18+ years across vehicle leasing, fleet management, franchised retail, motorcycles, e-commerce and digital transformation. Currently Group Marketing Manager at Rivervale, I combine strategic leadership with hands-on content creation, including automotive review presenting with over 100,000 YouTube subscribers.
What I do
Brand & Marketing Strategy
Board-level marketing leadership spanning brand strategy, campaign planning, KPI tracking, agency management and budget control.
SEO, PPC & Performance
Driving organic and paid growth through technical SEO, CRO, UX, paid social and content strategy.
CRM & Marketing Automation
Customer lifecycle management, segmentation, lead nurturing, retention campaigns and data integration.
Content & Video Creation
Automotive review content, YouTube growth, organic social, editorial writing and on-camera presenting.
PR & Partnerships
Brand partnership development, press relationships, events and community engagement campaigns.
Team Leadership
Recruiting, developing and leading marketing teams with a clear culture of accountability and career growth.
Career timeline
Group Marketing Manager
Rivervale · Brighton
Leading group marketing strategy across vehicle leasing, fleet management, salary sacrifice, retail sales and vehicle service management.
Local Marketing Manager
Rivervale · Brighton
Led local and regional marketing with a focus on MAXUS, leasing, used commercial vehicles and customer acquisition across Sussex and Surrey.
Marketing Manager
Birchwood Group, Azur ŠKODA & Destination Triumph · Eastbourne
Managed marketing across a multi-franchise group representing Ford, Kia, ŠKODA and Triumph, covering new cars, used cars, motorcycles, aftersales, finance and events.
Marketing Consultant
Self-employed · England, United Kingdom
Supporting startups, SMEs and charities to build credible brands, launch products and reach their audiences through results-driven marketing strategies.
Marketing Manager
Lind Automotive · Norwich
Led marketing and brand strategy for one of the UK's leading premium motorcycle and automotive groups, representing Harley-Davidson, Triumph, Porsche and BMW Motorrad.
Sales Executive
Castlegate SEAT · Norwich
Selling new and used SEAT vehicles, arranging finance agreements, conducting vehicle handovers and delivering the full customer sales journey from enquiry to delivery.
Marketing Coordinator
Lind Automotive · Norwich
Early career marketing role spanning automotive retail, aftersales and brand campaigns.
Various Roles
Inchcape plc · Colchester
Dealer Host, Service Advisor and Marketing Coordinator, grounding in automotive retail operations and customer experience.
Certifications
Interested in working together?
Whether it's a creative project, content, marketing or just a conversation, let's talk.
Get in touch